Campaign Structure & Targeting
Keyword, product, and audience targeting built for Amazon Sponsored Products, Walmart Connect, Wayfair, and TikTok Shop Ads.
Advertising
Multi-Channel Advertising Management
Scale profitable sales across Amazon, Walmart, Wayfair and TikTok Shop with data-driven campaign management, smarter bidding, and optimization that reduces wasted spend and improves ROAS.
- ACoS & TACoS Optimization
- Full-Funnel PPC Strategy
- Weekly Campaign Optimization
ACoS
-28%
vs. baseline
TACoS
-19%
blended
Ad Revenue
+64%
90 days
Wasted Spend
-41%
non-converting terms
Live Performance Snapshot
TrackingOverview
What Multi-Channel Advertising Actually Involves
Most sellers manage Amazon well but treat Walmart, Wayfair, and TikTok Shop as an afterthought budgets spread evenly, branded traffic eats credit, and each platform gets optimized with the same playbook despite behaving very differently.
We build a dedicated campaign structure for each platform then optimize keywords, placements, and margins weekly, so budget shifts toward whichever channel is driving profitable growth.
What's Included
Everything Behind the Service
A complete approach designed to turn strategy into measurable results.
Search Term & Keyword Management
Search term mining, keyword expansion, and negative targeting across every channel to cut wasted ad spend.
Bids, Budgets & Placements
Ongoing bid, budget, and placement optimization per platform tuned to ACoS, TACoS, and ROAS targets, not one rule set.
Cross-Platform Budget Allocation
Ad spend shifted weekly toward whichever marketplace and product is driving the strongest profitable growth.
Creative & Content for Ads
Sponsored Brand creative, video, and TikTok Shop content built to capture demand and drive conversion.
Performance Reporting
Unified reporting across spend, sales, ACoS, TACoS, ROAS, and CVR broken out by Amazon, Walmart, Wayfair & TikTok Shop.
PERFORMANCE BENCHMARKS
What Stronger Multi-Channel Performance Looks Like
Illustrative outcomes from optimized multi-channel accounts. We model your opportunity using your actual numbers during the consultation.
ACoS
-28%
vs. baseline
TACoS
-19%
blended
Ad Revenue
+64%
90 days
Wasted Spend
-41%
non-converting terms
Ad-Attributed Revenue Trend
Illustrating how stronger campaign efficiency can translate into sustained revenue growth.
Before SellerifyAfter Sellerify
JanFebMarAprMayJunJulAugSepOctNovDec
Performance Shift
Conversion Rate72%
Top-of-Search Share68%
Profitable Keywords79%
Wasted Spend34%
HOW WE WORK
Your Week by Week Amazon Ads Roadmap
A disciplined advertising roadmap from audit to ongoing optimization, with clear actions and visibility at every stage.
- Step 01 · WEEK 1
Account & Growth Audit
Campaign structure, search term data, SKU economics, conversion performance, budgets, placements, inventory and historical trends.
- Step 02 · WEEK 1–2
Campaign Architecture
Build a segmented structure across discovery, performance, branded defense, competitor conquesting and product targeting.
- Step 03 · WEEK 2–3
Launch & Stabilize
Deploy changes with controlled budgets and bidding guardrails while protecting profitable traffic and collecting clean performance data.
- Step 04 · ONGOING
Performance Optimization
Weekly search term harvesting, negative management, bid and placement optimization based on ACOS, TACoS and conversion performance.
- Step 05 · ONGOING
Profitable Growth & Scaling
Scale winning keywords, ASINs and campaign types, test new opportunities and report against profitability, share of voice and incremental growth.
Related Services
Pairs well with
Amazon growth compounds when these systems run together.
FAQs
Multi-Channel Advertising Management FAQs
Still have questions? Book a free consultation and we’ll review them in the context of your Amazon account, goals, and current advertising performance.