Spend was growing faster than revenue. We rebuilt the account into a tiered campaign structure so every dollar had a defined job, then tightened it week over week.
The Challenge
Campaign restructuring, keyword optimization, bid management, and continuous performance analysis to improve ad efficiency and maximize return on advertising spend.
Sellerify's Approach
Campaign restructuring, keyword analysis, search term optimization, and continuous performance monitoring.
Account restructure
Split discovery, performance, and defensive campaigns so budgets stopped competing.
Search term hygiene
Weekly harvesting of converting terms and negation of spend that never converts.
Bid governance
Target efficiency bands per product tier, reviewed against margin rather than ACoS alone.
Directional outcomes from the work — indicative of the shift in performance, not guaranteed results.
Wasted spend
Reduced
Systematic negation
Ad efficiency
Improved
Tiered budgets
Reporting cadence
Weekly
From ad-hoc
How the account operated before Sellerify compared with the system now in place.
Illustrative performance data for this engagement.
Directional illustration of return on ad spend across the first two quarters.
Other engagements that tackled similar challenges.
Challenge
Low product visibility, weak keyword targeting, and underperforming listings were limiting organic traffic and conversion potential.
Approach
Amazon listing optimization, keyword research, Amazon SEO, and conversion-focused strategies to improve product visibility and performance.
Result
Growth-focused transformation
Challenge
A lack of clear brand positioning and a consistent customer experience was limiting brand visibility, engagement, and long-term growth.
Approach
Approach: Developed a clear brand positioning strategy, strengthened brand identity, and aligned content and customer experience to create a consistent and scalable presence on Amazon.
Result
Stronger brand foundation
Challenge
Limited keyword reach reduced organic visibility and restricted growth potential.
Approach
Built a data-driven Amazon SEO strategy using keyword research, search-intent mapping, listing optimization, and rank tracking.
Result
Broader organic coverage
Tell us where your Amazon business is today and we will map the highest-impact next steps.
