Audits are often treated as an emergency response. Treated as a cadence, they prevent most emergencies instead.
Weekly: performance and alerts
Spend pacing, stock cover, suppressed listings, and open cases. Short, mechanical, and never skipped.
Monthly: efficiency and content
Advertising efficiency by campaign theme, conversion by ASIN, and content changes shipped against the roadmap.
Quarterly: strategy
Category positioning, pricing, portfolio decisions, and whether the current roadmap still reflects business goals.